Introduced in 1990 as the Nike Air Max III, the Nike Air Max 90 turned more heads with an even larger visible Air unit and greater stability and cushioning. It has been re-released as a retro version with an immeasurable amount of colorways and themes. The Infrared is the most popular colorway of the Air Max 90. Other famous colorways of the Nike Air Max 90 include Limes, Pythons (Snakeskin), Crepes, and of course an exclusive made for Dave's Quality Meats (DQM).Nike celebrated the history of the Air Max shoes by releasing a campaign titled "History of Air Max". Without question, the Air Max 90 was part of the package. Nike brought out the infrareds as well as the blue/neon colorway.

The Nike Air Max 90 is a classic Nike Air Max shoe. No collection is complete without at least one pair of the Nike Air Max 90.